From February 14th to 18th, 2024, the Frecciarossa Final Eight took place at the INALPI Arena in Turin. It was a sporting event featuring the top eight italian teams competing for the 2024 Italian Cup. Various entratainment activities were set up in the foyer of the Pala Olimpic, including those organized by Visit Piemonte and Turismo Torino e Provincia, aimend at engaging fans and enthusiasts and encouraging them to subscribe to the newsletter of both entities. At their booths, passersby were engaged in a basketball-themed VR experience, mascot animations, photo opportunities with the cup and the prize quiz.