Client: Turismo Torino e Provincia
Activities: social rooms  

On the occasion of the ATP FINALS 2022 tournament, we created for Turismo Torino e Provincia (@turismotorino), the tourism promotion office of the City of Turin,   The SOCIAL ROOM project operated within the Fan Village during the days of the tournament with users accredited for matches.   The activity, promoted and coordinated by a staff of entertainers, contributed to the spontaneous promotion of #torinotheplacetobe as the official hashtag on social media and on the web to promote the city on the occasion of the sporting event.   The activity also produced over 1500 leads in favor of the institution TTP and its policies regarding promotion of local activities.